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Videos

Enabling digital transformation

Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.

Catalogue: Fusion 2019
Authors: Jeffrey Mercer, Marian Anderson
Company: Microsoft
November 10, 2019
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Citation

Mercer and Anderson (2019a, November 10). Enabling digital transformation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/enabling-digital-transformation-10856


Videos

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivan Bardarov, Martin Dimov
Company: GemSeek Consulting
November 10, 2019
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Citation

Bardarov and Dimov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customised-text-analytics-10845


Videos

Redefining digital excellence

This paper demonstrates how AutoTrader, the UK, and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from the bottom up. In doing so, we:1. Transformed an existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Beaumont, Nick King
Company: Join the Dots InSites Consulting
September 8, 2019
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Citation

Beaumont and King (2019a, September 08). Redefining digital excellence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/redefining-digital-excellence-10680